Category Leadership Advisor – Regional Grocery di The Kraft Heinz Company

Description The Category Advisor is a critical member of our sales organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools.We are looking for a team member who will be the expert on key Kraft Heinz categories, customers’ shoppers, insight development, efficient assortment, and optimal shelf placement. The Category Advisor finds opportunities and addresses both Kraft’s and the customer’s needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools. The Category Leadership Advisor specifically supports our West Coast customer base – Stater Bros, Save-Mart, Bashas, and Raley’s – at a scale of $MM NSV.Essential Functions & ResponsibilitiesDraw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of syndicated data (scanner, HH panel, shopper card, etc.)Develop and integrate consumer, shopper, and retailer insights to better advise targeted strategies, plans and decisionsUse insight resources to prioritize consumer and shopper needs and opportunities • Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives.Liaison to internal/external supply chain regarding efficient assortmentLead broader space initiatives across aisle and storeUnderstand and apply best-practice category management process • Implement Kraft Heinz best-in-class shelving principles and aisle flow standardsPartner with Customer Business Leads in the development of insight-based new item presentationsConduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysisExpected Experience & Required SkillsApplicable experience in consumer packaged goods industryStrong analytical and problem solving capability • Demonstrated syndicated and panel data knowledge, and space management software skillsApplied project management and training experienceAbility to comprehend and sell space management concepts within the context of category managementStrong written and oral communication and interpersonal skillsTested experience with Microsoft Office productsWork Environment & ScheduleThis position is considered a Remote based role that can be performed from a home office. Additionally, this role requires this individual to work a salaried, exempt schedule to best execute against customer and internal expectations.Expected Travel: 20-25% – primarily driven by Category Reviews and leading Perfect Path to Purchase Store WalksThis job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without noticeLocation(s)Employee’s Home – NationalBase Salary Range: $99,.00 – $,.00Target Total Cash Range: $,.00 – $,.00Target total cash represents this role’s annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings.The compensation offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.